Brand Extension


19 OCTOBER 2009




SASKATOON – At a press conference this morning, Janelle Hutchinson, Co-President and fifty-percent shareholder in MOWAT-HUTCHINSON ENTERPRISES, announced the launch of a new brand extension. The new venture will draw on brand strengths of both MOWAT INDUSTRIES and HUTCHINSON INCORPORATED, each contributing their corporate DNA to the future offspring of their collaboration.

“Now is the time to harness the power of the MOWAT-HUTCHINSON alliance,” said Hutchinson’s partner, Robin Mowat. “Now is the time to give life to the creative bonanza that our partnership has fostered. This is an exciting development.”

Industry experts will no doubt be curious to find out more details about the new product to come from MOWAT-HUTCHINSON, but Hutchinson says further details on the exact nature of the venture will be announced in a few weeks. “We are nearing the mid-way point between product inception and product launch. So there are still a few unknowns. But we know that our friends – who have to date enjoyed the MOWAT-HUTCHINSON brand – will be eager to know more about our newest creation, so we won’t be holding anything back.” Mowat added: “We have a firm product launch window, the last week of March or the first week of April, 2010. You can count on it.”

MOWAT-HUTCHINSON ENTERPRISES was launched on 20 December 2003, in Saskatoon, Saskatchewan, Canada.

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